Our entire technology, including machinery, is designed for the demands of innovative one-to-one marketing. In hybrid printing, we combine the variability of digital printing with the cost-efficiency of offset printing. The personalised covers of, for say, a catalogue or magazine are therefore printed digitally; the identical inside pages come off the roll. They are then brought together on the saddle stitcher.
If these catalogues are to be sent fully addressed to the end consumer, it is also possible to personalise them per recipient through to specific offers on all cover pages.