A printing company at Europe's largest online marketing exhibition: The Eversfrank Group presents its new technologies at the Online Marketing Rockstars Festival in Hamburg, Germany.

Hamburg, 11.04.2019 – At the Online Marketing Rockstars Festival on 7 and 8 May 2019, around 40,000 visitors will again inform, conference and celebrate in the Hamburg exhibition halls – under the motto “The Festival for the Digital Universe”. At first glance, this may seem an unusual place for a printing company, but there are many reasons for it – especially when it comes to combining print and online.

For the first time, the Eversfrank Group, a printing and media company whose two largest production sites are located in Schleswig-Holstein, will be present at the trade fair. Over the past decade, the group has developed into one of the technologically leading printing companies and continuously adapted its services to the requirements of the market. The Eversfrank Group’s presence at the fair will focus primarily on how print as a marketing instrument can be intelligently enhanced by digital data and how print products can ideally complement online shops and the like. Novel advertising possibilities from digital printing such as individualized mailings play an important role in this.

“Advertisers are in constant competition for consumers’ attention,” reports Joachim Glowalla, Key Account Manager Digital Solution at Eversfrank Group. “The messages must appear at the right time in the right place with the right message. Online advertising scores with speed and individuality, but reaches its limits. Today, many recipients shield themselves from advertising – they install adblockers, do not grant online shops permission to deliver advertising mails, and even if they do, they only open them in rare cases. Print can help, for example with trigger e-mails in printed form, which are individually tailored to each target person by digital data.” Joachim Glowalla explains exactly how this works in his presentation on the first day of the fair at 12:40 p.m. at the Dialog Stage.

The Eversfrank Group can be found in the Dialog Area at booth H16.