Achieve more relevance through customised print products.

The advertising possibilities on the Internet have been growing continuously for over 20 years. Online advertising is fast and precisely tailored to its target audience thanks to cookies etc. – and it is continuously getting cheaper. It is accordingly being used more and more excessively, so we are meanwhile bombarded with a downright flood of advertisements and banners. The consequence: adblockers are installed, newsletters are cancelled, trigger emails are not opened.
Print does not have any adblockers and lands fully addressed safely in your customers’ letterbox. We produce large industrial runs personalised for each recipient based on digital data in our high-speed digital printing process – whether it’s mailings, catalogues or magazines. And in offset-like quality and in many different formats. The individualisation process and generation of the variable print data is highly automated by us and requires little effort on your part.

Achieve more relevance through customised print products.

The advertising possibilities on the Internet have been growing continuously for over 20 years. Online advertising is fast and precisely tailored to its target audience thanks to cookies etc. – and it is continuously getting cheaper. It is accordingly being used more and more excessively, so we are meanwhile bombarded with a downright flood of advertisements and banners. The consequence: adblockers are installed, newsletters are cancelled, trigger emails are not opened.Print does not have any adblockers and lands fully addressed safely in your customers’ letterbox. We produce large industrial runs personalised for each recipient based on digital data in our high-speed digital printing process – whether it’s mailings, catalogues or magazines. And in offset-like quality and in many different formats. The individualisation process and generation of the variable print data is highly automated by us and requires little effort on your part.

Postcard mailings individualised

According to current studies, individualised postcard mailings ensure up to four times higher order rates than non-individualised ones. Our shopping basket abandonment mailings, for example, can help your online business. Your online customers will find these daily updated postcards in their letterbox no later than 48 hours after they abandoned a digital order process.

  • Up to four times higher order rates
  • Various trigger options such as shopping basket abandonment, birthdays, reactivation
  • Highly individualised customer approach based on CRM data

Your advantages with us

Thanks to our technical capabilities in digital printing, we are able to produce even large industrial runs in record time, thus open up new possibilities for highly individualised customer communication. Just when you need it, and up to 1 million postcards within 24 hours.

  • High-speed digital printing in offset-like quality
  • Fully automated individualisation process
  • All-round service from one single source: from the concept to printing to dispatch at the lowest available postage rates

Self-mailers individualised

With fold-out self-mailers you have even more communication space compared to postcard mailings, which you can use for individualised customer dialogue. For example, with suitable products, offers, congratulations or discounts tailored personally to the customer. There are no limits to the trigger possibilities.

  • Up to four times higher order rates
  • Compact medium to enter into dialogue with your customers
  • Various trigger options such as discount promotions, birthdays, reactivation
  • Precisely tailored to the customer using CRM data

Your advantages with us

We have the appropriate possibilities in digital printing and can even produce large industrial runs in record time. This opens up completely new possibilities for you in the highly individualised way you address your customers. Just when you need it, and with a significantly higher responsiveness in terms of reach compared to non- individualised mailings.

  • High-speed digital printing in offset-like quality
  • Fully automated individualisation process
  • All-round service from one single source: from the concept to printing to dispatch at the lowest available postage rates

Catalogues individualised

You can achieve a response rate up to five times higher through individualised catalogues tailored precisely to the customer, for example with a party girl on the front page for sixteen-year-old Marie, who recently ordered a particularly large number of clothes for going out. The cover is topped with a personal address, a personalised eye-catcher about the payment method and similar articles tailored to her that she might like. Other pages beyond the cover can also be personalised to suit the target group.

  • Five times higher response rates
  • Catalogues tailored exactly to the customer
  • Based on your customers’ personal buying behaviour

Your advantages with us

In our high-speed digital printing process, we produce up to 600,000 A4 covers a day – each individual cover personally for each of your customers. The static inner part is produced cost-effectively in offset printing. Other personalised content can be produced without any problems.

  • High-speed digital printing in offset-like quality
  • Fully automated individualisation process
  • All-round service from one single source: from the concept to printing to dispatch
  • Individualisation for large industrial runs

Journals individualised

Don’t just sell the advertising space in your magazines several times over but also with clear added value – both for your readership and for your advertising customers. In the subscription edition, you have valuable CRM data at your disposal with which you can trigger your readers in a fine-tuned way. For example, the young career starter living in the centre of Hamburg receives an advertisement for a small car, while the senior citizen from a posh Munich suburb is offered an SUV. The addresses of the nearest specialist dealers in the area where they can take a test drive straight away are placed in both adverts. This principle can also be used, for example, to create individualised editorial articles that appeal to different reader groups.

  • Second cover for the subscription edition
  • Personalised ads on the envelope based on CRM data
  • Multiple sales of ad spaces
  • Personalised editorial content

Your advantages with us

We produce up to 600,000 A4 covers a day in our high-speed digital printing – each individual cover personally for each of your readers. The static inner part is produced cost-effectively in offset printing.

  • High-speed digital printing in offset-like quality
  • Fully automated individualisation process
  • All-round service from one single source: from the concept to printing to dispatch
  • Individualisation for large industrial runs

Telephone directories individualised

Increase the relevance of your telephone directories through highly regionalised cover pages, on which you, for example, have highly personalised sector panels for even the smallest district. Not only your readers, but also your advertisers will thank you for this. As a result, the taxi company from Eversdorf can also advertise in Eversdorf and be noticed by relevant customers. The large number of personalised covers also makes it possible to sell the ad spaces more than once.

  • Regionalised cover pages for each location
  • More relevance for the readership
  • Multiple sales of ad spaces
  • Pure directory pages for the metropolitan area

Your advantages with us

In our high-speed digital printing process we can efficiently produce countless cover versions. The static inner part with pure directory pages for the metropolitan area is produced in cost-effective offset printing.

  • Individualisation for large industrial runs
  • High-speed digital printing in offset-like quality
  • Fully automated individualisation process
  • All-round service from one single source: from the concept to printing to dispatch

Individualised catalogs as sales opportunities for retailers:
A video by the Eversfrank Group, Canon and bonprix

The future belongs to personalised print production. We have therefore opted for a partnership with Canon and the Océ ProStream 1000. We produce the personalised fashion catalogue covers for bonprix, one of the largest German fashion mail order companies. Higher response rates to orders are the result of this digital strategy.

Contact our Team Scandinavia!


Ulf Malmberg
Phone: +46 725 670 523
ulf.malmberg@eversfrank.com


Lorenz Callesen
Phone: +45 2032 1632


Michael Rasmussen
Phone: +45 2721 6124

Contact our Team Benelux!


Mike Linden
Phone: +31 615283993


Jos Harting
Phone: +31 621294829

Contact our Team France!


Manuel  Lauffenburger
Phone: +33 388 04 49 96
m.lauffenburger@we-print.fr


Olivier Braun
Phone: +33 388 04 49 96
o.braun@we-print.fr

Would you like more information?
Then get in touch with us at any time!

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