The EU Ecolabel is recognised in all Member States of the European Union, but also by Norway, Liechtenstein and Iceland. Introduced in 1992 by an EU regulation (Regulation EEC 880/92), the voluntary label has gradually become a reference for consumers who want to contribute to a reduction in pollution by buying greener products and services. The label is awarded to products and services that have a lower environmental impact than comparable products.

The EU Ecolabel is designed to enable consumers to identify greener and healthier products. The spectrum ranges from cleaning products to electrical appliances, textiles, lubricants, paints and varnishes to accommodation facilities and campsites. Excluded from the label at this stage are food, beverages, pharmaceuticals and medical devices.