We are, of course, convinced by our expertise and the effect of our tools but on the other hand, we also understand that you don't want to buy a pig in a poke. This is why we also offer our customers performance models for your one-to-one marketing. For example:
You want to send 250,000 catalogues to end customers. We would be delighted to print them for you in web offset. 10% of the total print run, however, is produced with personalised, individual digitally printed envelopes or address wrappers. We will bear the extra costs of the variable data printing. You only pay if this test run achieves a previously agreed, higher performance (response/conversion rate) than the rest of the run.