"We are creating a new status quo in digital printing."
We are expanding our machine park with a new Canon Océ ProStream 1000 digital press model, which will enable customers to benefit from new innovative advertising opportunities in digital printing in offset quality. New standards are being set, especially in the field of variable data printing. This makes us the first company in Germany to use this ultra-modern digital printing press.
With the new Canon system, we now already have a total of three digital printing presses at our Preetz location and are thus continuing on our path as a pioneer of innovation in the industry. Since the printing industry has also undergone a huge digital transformation in recent years, it is essential that these requirements are met. Printed products must arrive with their recipients at the right time, in the right place with the right message and, above all, be tailored to their needs - just as they are accustomed to from the digital world in this age of Big Data.
Years ago, we started working in this field and since then have been developing solutions to make print products more efficient and to merge print with the digital world. Today, our portfolio ranges from shopping cart cancellation mailings via image recognition using a smartphone through to the individualisation of catalogue envelopes. Hybrid printing technology plays a particularly important role here, as it makes it possible, for example, to place regionalised advertisements on the covers of magazines that appear in large print runs. For example, the cover of the catalogue is processed individually with variable data and printed in digital printing quality, while the inner part is printed using inexpensive offset printing.
“We are currently experiencing strong demand from customers who all want one thing: personalisation of their magazines, catalogues or brochures," reports Joachim Glowalla, Digital Solution Key Account Manager for the Eversfrank Group. "The new digital printing press enables us to begin a new chapter regarding the services we offer, and to open up new possibilities for our customers on a large industrial scale."
This increases the added value and half-life of the print products in an intelligent way. This is because customized print product design - tailored precisely to the demands and interests of the end consumer - results in significantly fewer waste coverage losses as the products are relevant to the readers.
“Besides regional advertisements, the main areas involve individually tailored offers on the covers of national catalogues, right through to catalogue covers which are completely personalized - for example with your best friend as a model on the title page," adds Glowalla. "In this way, we are providing the industry with entirely new opportunities that can be achieved with a well-structured amount of data."
With native print resolution of 1,200 x 1,200 dpi, Océ multilevel technology and 80 m/min speed on a wide variety of media including coated offset paper, equivalent to 1,076 duplex A4 pages per minute, the Océ ProStream 1000 achieves offset-quality printing at an economical production rate and is affordable for customers. The Eversfrank Group is looking forward to a future full of exciting projects.