The Eversfrank Group is delighted to welcome Novadex as its new subsidiary with effect from 1 April 2017. As an IT specialist in one-to-one marketing, marketing portals and marketing solutions, Novadex is a welcome addition that will expand the Eversfrank Group’s media competence area.
The Novadex product portfolio facilitates individualised, cross-media communication – from localising and personalising advertising to integrating branch offices, retail partners and external partners into the process of creating promotional media. All Novadex products are available in the Cloud; they are therefore particularly easy to use. Novadex’s core competences are hence the perfect complement to the range of services offered by the Eversfrank Group.
In the wake of the successful merger with subsidiaries Comosoft and ppi Media, the Eversfrank Group is continuing to focus on synergies between the print industry and digital transformation: "We firmly believe that we have to break new ground, particularly in this area," explains Kay Julius Evers, CEO of the Eversfrank Group. "With Novadex products, we can offer an even wider range of printing processes and services."
Besides the Eversfrank Group, Mayer-Kuvert-network has been a shareholder in Novadex since 2011. "We recognised at an early stage that individualised customer communication is becoming increasingly important and that modern software solutions are required," adds Thomas Schwarz, CEO of Mayer-Kuvert-network.
The Eversfrank Group is looking forward to cooperating successfully with Novadex and is hoping for exciting joint projects.